BEAUMONT, TX — The Texas Coffee Company is celebrating its 100th Anniversary this summer with a new video of the family company that highlights the history, people, product, and interview vignettes as well as a look to the future.
The montage style video
shares insights of the company’s products (TexJoy seasonings and Seaport Coffee), brief profiles of people involved with the operation, and some rare historic photos. Among the nostalgia are photos from the 1920s along with the monumental first ever shipment of coffee into the Port of Beaumont in 1957.
The video includes personal stories and insights from 2nd and 3rd
generation family, former and current company presidents, and a look back on products. The video can be seen at www.texjoy.com and on TexJoy’s YouTube channel here.
“We’ve never done a video like this before. It’s our way of documenting and honoring the first 100 years and all of the wonderful people that have helped us get here,” said Joseph Fertitta, President of the Texas Coffee Company. “That includes the founders, employees throughout the decades, the families, the retailers, and of course—the customers.”
Other short video vignettes will follow on social media with interviews and reflections like the origin story of the company in 1921, the development of the of the signature TexJoy Steak Seasoning in the 1960s, and the creation of the Saltgrass 7 Steak Spice for Saltgrass Steak House.
Sales Manager, Toby Castro, adds that the videos not only honor the past, but serve as education to new customers in new markets.
“For folks who know and use TexJoy seasonings or Seaport Coffee, yes, they’re going to enjoy the stories, they’ll have fun reminiscing and sharing…but to consumers or retailers who are new to us, this helps to really paint a picture of what our products are all about, who we are, and why we care about quality spices and coffee,” he says. “This gives a peek into the company and, you know, gives some context in a meaningful way that’s ultimately just fun to watch.”
The videos are just part of what’s coming down the line from the company this summer. A new commemorative TexJoy Steak Seasoning tin will be unveiled soon as well as a new special edition cookbook of family recipes and historic photos.
See TexJoy’s YouTube channel here for more
And click here to learn more of the Texas Coffee Company.